What is Knotz?

Knotz was created by co-founders Anna and Evan, who were jiemei/groomsman/shoulder to cry on/support system/sai kang warrior for friends who got married recently. It’s not that their friends chose a bad person to marry (or maybe they did… but that’s not for us to judge), it’s the fact that wedding planning can be a very tedious and challenging process. In this day and age, we’re so used to researching and buying everything online, but finding wedding vendors is still very much offline. Think wedding fairs, visiting different bridal studios, etc.


We wanted to find a way to make it easier for couples to plan their perfect wedding. Think about when you go shopping for clothes – you know which stores you’d want to browse and shop from, because they suit your style and budget. Why should bridal gown shopping be any different? And yet, since people generally get married only once, they’re not familiar with what’s available in the market. What makes it worse is that it’s hard to judge a bridal studio’s offering based on their storefront display. And taking that first step inside usually means having to sit through a long introductory session where the sales staff will try to understand what you are looking for, then tell you more about their offerings & packages. Who has time for that??

Knotz is the millennial solution for millennial brides and grooms. We wanted to build a platform that saves time, is heavily visual (just like IG and Pinterest), and helps you plan your wedding on the go with just your phone. So we’ve created an online shopping experience that helps you find the vendors you need – by browsing their actual gowns (in the case of bridal studios), or photo albums (for wedding photographers). The only difference is, you don’t add to your cart to purchase – we still want you to go talk to these vendors. And we have good reasons for this. Weddings are all about personal and human connection, and we want you to feel comfortable with the vendors that you’re choosing. That’s also why we have a strict screening and code of conduct for our vendors. This allows us to assure you that any vendor you find on our platform provides quality products and good service. Many of them are also industry veterans who can give you advice based on the hundreds of couples they’ve seen (for example, gowns that might be more suitable for your body shape – see our article on tips to help you get the most out of your bridal studio appointment).

A message from the founders

We’re just like you – we’re in the midst of planning our own wedding, and we want to create a platform that makes everyone happy. We’ve put a lot of thought into the platform, but we also realise that everyone has different needs – if you have suggestions for features that we should include on Knotz, please drop us a note!

We’ve also written a whole bunch of articles and guides which we hope will be useful for you. We saw that a lot of the content on other platforms was 1) too commercial, 2) not very well-written, and/or 3) not applicable to the local context. The articles we’ve written includes a lot of stuff that people in certain industries don’t want you to know (e.g. dirty little secrets about the diamond and gemstone industry), and some that they actually DO want you to know (e.g. things you should know before engaging a photographer).

Lastly, we make a lot of jokes about Bridezilla – we’ve actually made her our mascot. We hope to send a message that it’s okay to get upset about certain things, but we also hope that Knotz will help you avoid most of the common pitfalls leading up to your big day. And if it’s not the end of the world, laughing about it might just be the best thing to do.

With love,

Anna & Evan